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 CREATIVE STRATEGY
Creative without solid strategy can never be effective. My role in the strategy process has included the following:
- Brand research & positioning
- Business goals & requirements
- Competitive analysis
- Creative strategic planning
- Content Strategy
- New business strategy/presentations
- Integrated strategy
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 CREATIVE DEVELOPMENT
I have over 15 years expereince building digital and traditional creative campaigns, branding, and marketing, such as:
- Digital, traditional & integrated campaigns
- Creative presentations
- Copy, storyboards/scripts & ux flows
- Selection of illustrators, directors, voice talent, etc
- Lead record sessions, video shoots & photo shoots
- Creative direction & art direction
- Cross-discipline management and integration
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CREATIVE MANAGEMENT
As a creative lead, my management style is one that encourages continual learning, creative exploration, dedication, and results. I have experience:
- Managing teams of ACDs, art directors, copywriters, desginers, & illustrators across offices in US and overseas
- Estimation for project planning & budgeting
- Performing annual reviews & mentorship
- Collaboration with cross-fuctional teams
- Leading creative team coordination & time-management
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