McCormick Gourmet Website Redesign
Adding spice and passion.
Our client wanted to redesign McCormickGourmet.com into a compelling online experience with rich content that inspires those with a passion for gourmet cooking and living.
Our strategy was to highlight the end result--special experiences in life with family and friends. The content of the site fueled the excitement of exploring flavor and developing culinary masterpieces in the kitchen, while aiding in the planning and creation of perfect moments food brings.
The result is a site that not only helps users with recipes and cooking techniques, but inspires with seasonal and ingredient-themed menus around McCormick Gourmet herbs and spices for social gatherings and parties.
It included an update to the "Life of Spice" application, videos from renowned chefs, and new "Flavor Forecast" suggesting in-season spices and recipes. The user experience design focused on improving the site flow and making it an easy-to-use resource, while copy enhanced the overall tone and branding experience. You can see the live site here.
Awards & Recognition:
+ 2011 WebAwards for Outstanding Website
Want to know more? Click to make contact.
Want to see more projects? Click for more work.
Click on an image below to view it larger.