Creative Director, Copywriter, Strategist

“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”- Leo Burnett

Burnett nailed it; creativity and curiosity go hand in hand. I strongly believe that the best work comes from questioning what motivates people, what makes them passionate and finding ways to connect to that through the work we do. It’s also key to finding inspiration from our world around us, and using it to derive new ways of putting concepts together that are fresh, exciting and connect to those we try to reach through our campaigns.


Over the past 15 years, I’ve worked at agencies all over the Greater Boston area and on a wide variety of clients from donuts and beauty to technology and healthcare. But, no matter the category, finding the stories, whether emotional or rational, to tell that resonate with the target is always key. From the big idea to the right word choice, my approach focuses on finding strategies and ideas that connect to consumers, bringing forward the one truth of a client’s brand. It’s not about the media, but the solution that works best to reach the goal. Sometimes it’s a Facebook contest, and sometimes it’s a TV spot.


I'm a creative director and copywriter with digital, integrated, and traditional expertise, but I think analytically, bringing strategic thinking and research to the forefront of every project I work on. I have a solid record of using strategy to push great ideas and sell in incremental projects by helping clients see how innovative ideas can positively impact their ROI.

I've developed strategy, creative concepts, and digital and traditional campaigns for brands like Dunkin' Donuts, LoJack, Comcast, Citizens Bank, Coca-Cola, Shaw's Supermarket, Kleenex,, New Balance, and many others. My experience spans QSR, CPG, Financial, B2B, Sports, Retail, Fashion, and Non-profit categories.

I build clients' business profiles. By guiding DD in establishing strong interactive and social marketing presence, they achieved awards such as MITX's Interactive Marketer of the Year in 2009 and Brandweek's 2009 Marketer of the Year. I have also helped agencies win numerous awards and press coverage.

From concept to production, I have years of experience driving the creative process, managing and inspiring cross-discipline teams, multitasking on accounts, working closely with clients, winning new business, and delivering on time under tight deadlines. I also provide thought-leadership to clients and agencies. My enthusiasm for what I do translates into my curiosity to constantly learn and grow, which means staying on top of industry trends and participating in industry events and publications.



Creative without solid strategy can never be effective. My role in the strategy process has included the following:

  • Brand research & positioning
  • Business goals & requirements
  • Competitive analysis
  • Creative strategic planning
  • Content Strategy
  • New business strategy/presentations
  • Integrated strategy



From digital to traditional, my experience touches on all aspects of building creative campaigns, branding, and marketing, such as:

  • Digital, traditional & integrated campaigns
  • Creative presentations
  • Copy, storyboards/scripts & ux flows
  • Selection of illustrators, directors, voice talent, etc
  • Lead record sessions, video shoots & photo shoots
  • Creative direction & art direction
  • Cross-discipline management and integration



As a creative lead, my management style is one that encourages continual learning, creative exploration, dedication, and results. I am experienced in:

  • Managing teams of ACDs, art directors, copywriters, designers, & illustrators across offices in US and overseas
  • Estimation for project planning & budgeting
  • Performing annual reviews & mentorship
  • Collaboration with cross-functional teams
  • Leading creative team coordination & time-management

FIND ME ELSEWHERE: LinkedIn Twitter Blog Facebook Google+ Slideshare




+ Dunkin' Donuts
+ Baskin-Robbins
+ Honey Dew Donuts
+ T.J. Maxx
+ Marshalls
+ Shaw's Supermarkets/Star Market
+ Stop & Shop Supermarkets


+ Coca-Cola
+ Bacardi
+ Doc Otis Hard Lemon (Anheuser-Busch)


+ Kleenex
+ McCormick
+ Nestle/Wonka
+ Keurig
+ Purina
+ Ferrari
+ Disney
+ Freeman Beauty Products (Dial Corp)
+ LoJack
+ Sealy Mattresses
+ Stearns & Fosters
+ Samsonite
+ Sarah Michaels (Dial Corp)
+ Energy Star
+ The Boston Globe
+ Northeast Energy Efficiency Partnerships
+ Jacabee Code
+ Eversave
+ The First Years


+ BMO Harris Bank
+ Citizens Bank
+ Fleet Bank
+ Direct Federal Credit Union
+ Cambridge Savings Bank


+ MA Office of Travel and Tourism
+ U.S. Virgin Islands
+ National Leisure Group
+ Colonnade Hotel


+ Studiocom
+ OHO Interactive
+ CMN Design
+ BzzAgent
+ Greenberg Seronick O'Leary & Partners


+ The U.S. Fund for UNICEF
+ Connecting Cultures Mobile Museum
+ Boston Public Health Commission
+ Family Van
+ Young Women Leaders of Tomorrow


+ American Science & Engineering
+ Comcast
+ Verio


+ LoJack
+ Magazine Publishers of America
+ Polaroid
+ Demandware
+ Haddad Brands
+ HBM Test & Measurement
+ Conrad Wood Preserving & Forest Products
+ Lumigent
+ Merchant's Leasing
+ Prospectiv
+ VPNE Parking Services


+ St. John's University
+ The College of New Rochelle


+ Daiichi Sankyo
+ Liberty Medical
+ BlueCross of Tennessee
+ Polymedica Corporation
+ Foundry Sports Medicine & Fitness


+ Ariat Shoes
+ Ecco Shoes
+ New Balance
+ Marshalls
+ T.J. Maxx
+ Taubman Properties