Au Bon Pain
New Coffee Roasts Fall Campaign
As Au Bon Pain rolled out new and improved coffee roasts, the brand needed a way to communicate the news to its guests.
Through messaging on coffee sleeves, social media, flyers, and more we effectively increased awareness about the new roasts with minimal media spend. Using a hashtag on all pieces we tied together the campaign on social media with a simple contest asking fans to tell us what they thought of the new roasts for a chance to win weekly.
Skill Sets:
- Strategy & Concept Development
- Creative Direction
- Presentation
- Copywriting
- Social Media
- Design & Production Oversight
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Hot Coffee Sleeves
Hot Coffee T-shirts
Social Media hot coffee contest and #ABPhotcoffee hashtag use by fans increased visibility of new roast news across feeds on Facebook, Twitter & Instagram.
Morning blend is my best #abphotcoffee pic.twitter.com/l3sQrBLtbM
— Gehendra Maharjan (@gehenm) November 14, 2014Tell us what you think of our new #ABPhotcoffee roasts & you could win a mug & $10 gift card! http://t.co/jMhmmDKGv7 pic.twitter.com/BBvQGJ5Rlr
— Au Bon Pain (@AuBonPain) November 10, 2014Hot Coffee Flyers
Hot Coffee Day Email
