The World of Keurig

Turning the store into an immersive experience.

Keurig came to us looking for digital signage for a test store they would be opening for the holiday season in a mall. Keurig had loved the simple Facebook flavor quiz we created for them and wanted to have it as an aspect of the signage.

My idea was to make the in-store experience completely immersive for customers using Kinect technology. From tablets to interactive wall displays, customers could dive into the world of Keurig, explore various brews, and find the perfect brewer for their needs. The flavor quiz was incorporated into the experience and helped customers find their perfect K-Cup match.

Skill Sets:

  • Concept Development
  • Copywriting
  • Creative Direction

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