Jane Goldman//Portfolio//Comcast Redesign

Comcast.com Redesign

Finding the balance.

Comcast looked to rethink their .com experience. Working with Beam Interactive and Pholy Company, I helped them bring all of their robust, feature-rich service offerings to life.

The redesign of Comcast.com was a daunting task. Beyond the final copy deck that was thousands of pages, the site itself was multifaceted in purpose. It not only needed to provide information on different plans and the like, but also introduce and succeed with a brand tone and feel that was different from its competitors.

A lot of planning and organization went into the crafting of the content for the site. Many new technologies were being offered and they needed to be explained using language that was friendly and informative, while still maintaining the “cutting edge” feel Comcast was bringing to its customers. It needed to have one aspect of exploration and another that was transactional, all whilst keeping a tone that was approachable and clear.